1-Day: The Story Weapon: Bullet-Proof Storytelling
This class is designed for anyone who has to sell an idea: Whether it's a fictional story, true story, single product, campaign or company--the principles are the same regardless of format: 10 second commercial, 10 minute talk or 100 minute movie. No difference.
You
Creating a marketing campaign for a new product? Re-positioning and need to re-brand? Looking to create an origin story to humanize your company and product? Want to energize your PowerPoint deck to create a visually compelling story and a paradigm-shifting pitch.
If you are trying to get your voice heard, your product remembered and truly connect with your audience, your two most potent tools are rhetorical persuasion and dramatic storytelling. They've been working for over 2000 years...
Me
In the first section of the class we go over rhetorical proofs, including how to use logic, emotions and audience values. Together we review the 7 most effective proofs. That's Part A. However, it’s how you present your proofs and connect with your audience which determine if your message will get audience traction. That’s where structural paradigms, dramatized persuasion and visual storytelling enter. That's Part B.
Here’s how this breaks down for the class.
________________________________________________________________________________________________________________
Morning
Part A: The Proof
Part B: Story Structure and the Staples of Drama
Afternoon
Part B Continued: Visual Storytelling
This class is designed for anyone who has to sell an idea: Whether it's a fictional story, true story, single product, campaign or company--the principles are the same regardless of format: 10 second commercial, 10 minute talk or 100 minute movie. No difference.
You
Creating a marketing campaign for a new product? Re-positioning and need to re-brand? Looking to create an origin story to humanize your company and product? Want to energize your PowerPoint deck to create a visually compelling story and a paradigm-shifting pitch.
If you are trying to get your voice heard, your product remembered and truly connect with your audience, your two most potent tools are rhetorical persuasion and dramatic storytelling. They've been working for over 2000 years...
Me
In the first section of the class we go over rhetorical proofs, including how to use logic, emotions and audience values. Together we review the 7 most effective proofs. That's Part A. However, it’s how you present your proofs and connect with your audience which determine if your message will get audience traction. That’s where structural paradigms, dramatized persuasion and visual storytelling enter. That's Part B.
Here’s how this breaks down for the class.
________________________________________________________________________________________________________________
Morning
Part A: The Proof
- The 7 most effective Proofs
Part B: Story Structure and the Staples of Drama
- Character Trajectory, Dramatic Objective, Stumbling Blocks and Causality
- Applying Aristotle's concept of ' Pity'
- The Plot Template: Acts, Sequences and Scenes, Plot Twists and Resolution
- Subplots and Sidekicks
- The Value of a Great Antagonist
- Theme
Afternoon
Part B Continued: Visual Storytelling
- Upping audience engagement by:
- Five movie elements defined and demo-ed
- Audience Behavior: What Telling versus Showing gives you
- How to turn a Passive Reluctant Viewer into an Invested Co-author
- Embedding the movie experience into a viewer’s life
________________________________________________________________________________________________________________
Cinematic Tool Imaged: Close up used to render bullet dominate image in the frame. Purpose is to underscore pending threat and milk suspense.